The UK’s largest cycling exhibition, The London Bike Show – Driven be SEAT returns to ExCeL London from 13 – 16 February 2014, bringing along everything you need from the world of cycling. After a packed 2013 show, it’s back, bigger and better than ever before.
Visitors
will be able to try out their dream bike on our 500m Cycling Test Track, providing a great opportunity to check out some
of the newest bikes on the market. Many
exhibitors including Scott, Giant,
Boardman, Canyon, Continental, HOY. Schwalbe, Rose Bikes, Muc Off, Kinesis
and more will be showcasing their bikes and you might even pick up a great deal
from them. The show provides the perfect opportunity for visitors to buy their
first bike, upgrade or purchase a top end road bike, buy their child a new bike
or to purchase new clothing and accessories.
The
BikeRadar Training Hub returns to
the 2014 show offering an experience fit for a professional. A team of experts will
be on hand to put you through your paces in a series of tests and
consultations, designed to enhance your cycling performance and show you
exactly where you can improve. Sessions will last 2 hours covering spin stroke
analysis, inspiratory muscle training assessment, fitness testing, nutritional
advice, core conditioning and much more. Participants will receive a
personalised training plan designed to help achieve goals and take performance
to the next level.
The
awesome Animal WD-40 Action Sports Tour
display team will be returning to The London Bike Show in 2014. The team will be
wowing the crowds, mixing incredible skill, control and balance with some
spectacular aerial action – creating a fantastic spectacle to watch. The guys
will not only be providing crowd pleasing entertainment, but also giving
visitors opportunities to win some very special Action Sports Tour gear,
including limited edition Animal Tour merchandise, WD-40 and MBUK magazines.
And
there’s even more pro riding to be seen in the form of the DMR Pump Track. The UK’s
best will race head to head on two 200m tracks over rollers and beams as they
bid to become the champion in pursuit of the DMR cash prize.
The
Cycling Performance Theatre will
return to the show once again in 2014 giving visitors the chance to hear from a
range of speakers. From pro cyclists to former pros, coaches to nutrition
experts, the timetable will deliver a wealth of experience and knowledge
designed to inspire and motivate. The practical side of cycling will also be
covered, with talks on bike maintenance and tuning, providing a well rounded selection
of experts to learn from. In 2013, the timetable included Sir Chris Hoy, Jason Cundy MBE and the Sigma Sport Team Launch. Watch this space, the line up for 2014
will be announced soon.
Headline sponsor SEAT will showcase the stunning new Leon ST at the event and offer a
test drive. Prior to that, the ST will be really put through its paces in a
compelling Adventure Challenge starring a high-profile British adventurer. The
challenge will see the spacious and stylish Leon ST demonstrate its
versatility, making it perfect for impromptu weekends away and epic road trips.
The celebrity adventurer – soon to be revealed - will make a personal
appearance at the show, bringing the actual ST used with him.
And that’s not all! The London Bike Show will
run alongside The Telegraph Outdoor Adventure & Travel Show, the Triathlon
Plus Show and the London International Dive Show (Saturday & Sunday only).
A ticket to The London Bike Show will allow visitors access to all four shows -
offering not only great value for money but the chance to explore new interests
making it a jam packed day out.
