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Thousands of shoppers have descended on London in a bid to bag a Boxing day bargain.
The New West End Company, which represents 600 retailers in the area, said stores could earn more than £100m over the next three days.
It said 50% of Boxing Day shoppers in the capital were tourists, with most coming from China, the Middle East and the US.
New West End Company says 600 retailers in the area could take in £100m over the next three days
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Selfridges said it had taken in more than £2m in an hour - a new record for the retailer.
It said it expected 130,000 shoppers to visit its flagship store on Oxford Street.
Image copyrightGetty ImagesImage captionPeople began queuing outside Selfridges from 01:00 GMTImage copyrightGetty ImagesImage captionSelfridges expects 130,000 people to visit its London store on the first day of Boxing Day SalesImage copyrightPAImage captionShoppers at Harrods were treated to an in-store performance of Elf. Cast members lined up to welcome the first wave of bargain-hunters into the shopImage copyrightPAImage captionHarrods staff served hot drinks to people waiting for it to open. Queues outside its Knightsbridge store ran around the corner of the building, with more than one million customers expected to visit over the course of its winter saleImage copyrightGetty ImagesImage captionThe shopping in the West End's big-name shops is being fuelled by tourists, mostly from China, the Middle East and the US Image copyrightEPAImage captionHigh street retailers and luxury brands saw thousands of shoppers come through their doors BBC News
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