Thursday 21 July 2011

Selfridges Events!

Just imagine rowing a boat atop the Selfridges roof with panoramic views of London, before floating past a crystal island to enjoy a delicious summer cocktail.





Sounds like something from a far-away day dream doesn’t it? But from 21 – 24 July, you can do just that, as Bompas & Parr transform 400 square metres of the roof at Selfridges London into a magical island and boating lake – the Truvia® Voyage of Discovery.
Renowned for their unbelievable culinary spectacles, the pair has teamed up with the Truvia® brand, to celebrate the years of discovery taken to bring Truvia® sweetener from leaf to table and its impending arrival to the UK. This incredible experience serves as a spectacular metaphor for the Truvia® brand’s own remarkable journey from leaf to table and also encompasses thousands of stevia plants, a gushing waterfall, the Truvia® life guard and a magical crystal island - all six storeys above London’s busiest shopping street.
Sam Bompas told us of his dream to create a “playground for Londoners”, remarking “It will be the best cocktail party in London, and where better to host it than on the roof of one of the city’s most iconic buildings?”
At the boat-up bar, visitors will find a mouth-watering menu created by the Experimental Cocktail Club, alongside coffees by Caravan and teas by the Rare Tea Company. Visitors will be given two drinks tokens on the house and Bompas & Parr will fortify boaters with savoury snacks as they set out across Selfridges’ flooded roof.
The Truvia® Voyage of Discovery runs from Thursday 21 – Sunday 24 July and is open from 12.00 – 20.00 on Thursday, Friday, Saturday and 12.00 – 17.00 on Sunday.