BRUMMELL, Beau (1778-1840)
4 Chesterfield Street, Mayfair, W1J 6JF
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Wikipedia
Beau Brummell, born as George Bryan Brummell (7 June 1778 – 30 March 1840 (aged 61)), was the arbiter of men's fashion in Regency England and a friend of the Prince Regent, the future King George IV. He established the mode of men wearing understated, but fitted, tailored clothes including dark suits and full-length trousers, adorned with an elaborately knotted cravat.[1]
Beau Brummell is credited with introducing and establishing as fashion the modern man's suit, worn with a tie.[2] He claimed he took five hours to dress, and recommended that boots be polished with champagne. His style of dress is often referred to as dandyism.
