The 61st London Boat Show opened this weekend at the Excel Centre in London Docklands.
The UK is a key player in the global leisure boating industry, generating revenue of £3bn, and is the base for a number of world-renowned brands, including Fairline Boats and Sunseeker.
Last year's event pulled in around 90,000 visitors. This year, organisers are hoping numbers will top 100,000. The BBC's Rebecca Marston went along.
The London Boat Show is the first of a host of international boating exhibitions. Names on display include Bavaria, Fairline, Sealine International and Princess Yachts.
Visitors were keen to see the luxury yachts on show.
Pussycat Dolls singer Nicole Scherzinger drew the biggest crowd of the day by far when she sang on the Sunseeker International stand. Sunseeker's Predator 57 (starting price £815,000) is launching at the show.
They pack them in at the Excel Centre, almost as closely as in Brighton Marina.
Overslippers provided, of course - you wouldn't want to scratch the deckwork.
Details can be changed. One visitor to this Sunseeker model said: "I like it, I just don't love it. We'd have to split the cabin in two and the cushion covers are, well, eurgh."
Launch day was marked by copious offers of champagne and nibbles - average one party an hour.
It's not just yachts for the super-rich being exhibited - visitors can meander through a selection of dinghies too.
If you really are strapped for cash you can always buy one of these - ceramics, not ideal for the typical floating home.
