The Museum of Brands opens a new display on Thursday 22 February 2018 in partnership with ThePackHub, exploring the latest on innovation in Sustainable Packaging.
Sustainability is a major packaging challenge for 21st century brands and consumers. People are becoming increasingly aware of the impact that certain materials and manufacturing methods are having on the environment.
The display presents a selection of recent initiatives designed by brands to help reduce packaging’s burden on the environment. The latest launches of sustainable packs from Waitrose, Marks & Spencer, Lush and Fairy will feature. Visitors will also be able to see examples of packaging technology by brands specialising in sustainable solutions such as Vegware, Sulpac and Elopak. Innovations include packs created from ocean waste and plant-based materials, edible packaging, upcycling and more.
Chris Griffin, CEO of Museum of Brands says: ‘Sustainability is a core subject for today’s society and one the Museum updates on and presents to audiences regularly. This exhibit in partnership with ThePackHub allows us explore the very latest technological advances in sustainable packaging that are available to consumers with the aim of stimulating further debate on complex questions surrounding sustainability.’
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