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Thursday, 24 November 2016
‘MEET SANTA’ FAMILY EXPERIENCE IN COVENT GARDEN’S MARKET BUILDING THIS CHRISTMAS POWERED BY BLIPPAR
This festive season, families looking for a bit of alternative Christmas magic, should look no further than Covent Garden. While parents do their Christmas shopping around the neighbourhood, children have the chance to step into an alternate festive land to meet Santa, enhanced by the power of augmented reality and visual discovery app Blippar.
After meeting Santa, who has ‘landed’ on the rooftops of London, visitors will set off on an enchanted journey. Along the way they will unlock hints and clues using the Blippar app, before embarking on a digital reindeer quest around Covent Garden to find all eight, unlock more magical experiences and the lucky ones could even win daily prizes.
Visitors wishing to meet Santa should go to 3, The Market Building, Covent Garden (London, WC2E 8RA) and book a place free of charge with one of Santa’s helpers from Wednesday November 23rd until December 24th 2016. Visitors can also book their place in advance onblippar.com/coventgarden.
Shoppers in Covent Garden can also experience the Christmas shopping spree of the future this holiday season. The area has been transformed into the world’s first augmented reality retail district in partnership with Blippar. Over 140 participating stores and restaurants have created digitally enriched shopping experiences, such as beauty and fashion gift guides curated by style editors from Cosmopolitan, Elle and Esquire, entirely bespoke to Covent Garden.