On Thursday 22nd February 2018, the Museum of Brands open a new display, Pack the Future, focusing on the topic of sustainable packaging.
Packaging is at the forefront of the debate surrounding environmental sustainability today. Much of the packaging we buy on a daily basis is thrown away after a single use. The media is placing more focus than ever on the harmful effect packaging, especially plastic, is having on the environment.
Currently, packaging is a fundamental part of our society. It protects and preserves, extends shelf and storage life, facilitates the transport of goods and provides information.
Packaging can be more effective through innovation, and brands continually evaluate their choice of packaging material, making refillable packs, improving recyclability and by concentrating the product itself so less resources are used. All this helps to reduce energy, waste and carbon footprint.
The sustainable packaging debate has to take a broader view including; packaging’s role in society, creating a recycling infrastructure, and most critically consumer choice and consumer behaviour. For example, with no national recycling system in the UK, and each council running its own initiative, it can be a challenge for consumers to know which packaging is recyclable.
The items in this display are examples of new innovations by brands and packaging technologists aiming to limit packaging’s burden on the environment. With more information on the complex issues surrounding sustainability and packaging, we aim to open the debate on how to ‘Pack the Future’.
Chris Griffin, CEO of Museum of Brands says: ‘Sustainability is a core subject for today’s society and one the Museum updates on and presents to audiences regularly. This exhibit in partnership with ThePackHub allows us to explore the very latest technological advances in sustainable packaging that are available to consumers with the aim of stimulating further debate on complex questions surrounding sustainability.
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A few minutes walk from Ladbroke Grove tube station there is a treasure trove of history and social commentary going back to the 1840s until present day. Whichever era you were born in there will be nostalgic moments for all. The current expedition focuses on Sustainable Packaging and in particular a display about product innovation going forward. The British papermaker James Croppers based in the Lake District is renowned for packaging for a large number of brands, and on display in the museum are those developed for Selfridges, Lush and Flora Street including "CupCycling(TM)" the upcycling of take-away cups.
So as well as being able to enjoy looking back at old artifacts and seeing how different brands have changed over the years, one can look to the future and see perhaps how the focus on sustainability may well take us back full circle to the materials of old. - Visit The Museum
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