Christmas is officially on the way, as the date for the Oxford Street Christmas lights switch-on has been revealed – and we only have three weeks to wait.
The West End of London will be illuminated on Thursday 21st November, and for the first time in six years, shoppers will be enjoying a new view because the giant sparkling baubles have been swapped for a spectacular digital lighting scheme.
The arrival of the new Christmas lights is timed with the 60th edition of the official Christmas lights switch-on, and the new decorations will be environmentally-focused too, thanks to 27 LED light curtains displaying curated content. The 220,000 lights are designed to provide energy savings of up to 90 per cent against traditional lighting.
'Oxford Street is an internationally renowned shopping and leisure destination and forever at the forefront of technological advances and industry innovation,' says Luciana Magliocco, Associate Director at New West End Company. 'This year’s brand new light scheme showcases how the street continues to push boundaries to offer an unrivalled festive shopping experience for visitors and tourists alike.'
Visitors from around the globe are expected in their thousands to witness Oxford Street's new Christmas lighting experience and kick off the countdown to Christmas, on what is Europe’s longest shopping street with 1.5 miles of shopping running from Marble Arch to Tottenham Court Road.
Of course, it wouldn't be a light switch-on without some entertainment, and this year attendees will be treated to one-night-only offers and events from brands, as well as intimate in-store gigs, with acts soon to be announced.
We're feeling festive already!
• The Oxford Street Christmas lights switch-on will take place on Thursday 21st November, starting around 5.30pm. For more information visit @oxfordstreetW1 and www.oxfordstreet.co.uk.
