Thursday 6 April 2017

Empire Cinemas to raise money for charities nationwide with Ben & Jerry’s Free Cone Day

Empire Cinemas will be taking part in Ben & Jerry’s Annual Free Cone Day for the 13th year running - this year raising money for UK charities nationwide.

The 38th ice cream celebration will run in Empire Cinemas nationwide from 12pm – 8pm on Tuesday 4th April across all sites (with the exception of Slough and Sutton Coldfield). Each Empire Cinemas will be choosing their own local charity with all donations being passed on to fantastic causes. Free Cone Day has become one of the most prevalent days in the calendar at Empire Cinemas. 2016 saw thousands of people around the country come and get their free cone and, in-turn, raised money for MediCentre in the process. Empire Cinemas are hoping to raise even more money across a range of charities this year.

1979 marked the first ever Ben & Jerry's Free Cone Day in the history of history!  It was their way of thanking everyone for all the love and support they showed Ben & Jerry’s during their first year of business in a renovated petrol station in Burington, Vermont, USA.  Since then, Free Cone Day has only got bigger and better and is now celebrated all over the world!

Those involved can show their support by donating and tweeting @EmpireCinemas with #freeconeday.

Gordon MacDonald, Retail Manager for Empire Cinemas, said “Ben & Jerry’s are a key part of our cinema experience and we’re delighted to welcome Free Cone Day again to our cinemas. This is a fantastic way to raise money for charity and we are honoured to support so many great causes and give back to our amazing customers.”